Bcg growth share matrix10/30/2023 ![]() The Boston Consulting Group was the creator of the BCG model, and it has been a golden standard for over 50 years. ![]() ![]() The BCG matrix, also known as the growth-share matrix, is a planning model that assesses all products in a business’ inventory and categorizes them based on their market share and growth. So keep reading to find out more about how the BCG growth-share matrix can be used to boost your business’s strategy today.įinal thoughts What is a growth share matrix?Īnonymous hand showing business growth statistics No doubt, other tools and practices are available, but the BCG matrix offers a simple and straightforward approach which is ideal for identifying and then leveraging the strong points of a business. And that’s exactly where the Boston Consulting Group (BCG) growth-share matrix comes in. Businesses need regular product line assessments in order to know which products bring in the most sales, which generate losses, and which parts of their business require improvements.Ī proper product assessment can help the average business to optimize their strategy and boost profits.
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